Amanda Frolich – Inspiring Children Through Movement and Play
Amanda Frolich – Inspiring Children Through Movement and Play
Amanda Frolich, widely known as “Action Amanda,” is an award-winning children’s entertainer, educator, and entrepreneur dedicated to improving the health and wellbeing of young children. As the founder and CEO of Amanda’s Action Club, she has spent over three decades transforming the way children engage with physical activity in their early years.
Early Career and Background
Growing up in Middlesex, Amanda discovered early on the importance of staying active, particularly through grassroots sport. This passion led her to pursue a career in sports management, fitness instruction, and early years education. Over time, she developed expertise across multiple disciplines, combining movement, music, and learning into a unique approach that would define her career.
Amanda’s Action Club
Amanda’s Action Club was created to encourage babies and preschool children to stay active through fun, engaging, and educational activities. The programme blends music, storytelling, and imaginative play with physical movement, helping children develop coordination, communication skills, and confidence.
Her sessions, designed for children as young as four months, use props, original songs, and themed activities to promote both physical and cognitive development. The philosophy behind the club is simple: an active body supports an active mind.
Career Highlights and Achievements
Amanda Frolich has built an impressive career that spans entertainment, education, and public advocacy. She has worked with high-profile clients including celebrity families such as Brad Pitt and Angelina Jolie, as well as the Beckham family.
In addition to her work as an entertainer, she has:
- Become a Children’s First Champion in UK Parliament, advocating for children’s wellbeing in policy decisions
- Contributed to national health initiatives, including the government’s Change4Life programme
- Released music promoting healthy habits, including songs supporting children’s hygiene and mental health
Mission and Impact
Amanda’s mission is to tackle childhood inactivity and obesity by embedding healthy habits from an early age. Through her classes, media appearances, and advocacy work, she aims to educate parents, teachers, and policymakers on the importance of movement in early childhood development.
Her influence extends beyond the classroom, with plans for global expansion through animated television content and educational resources designed to inspire children worldwide.
Personal Philosophy
At the heart of Amanda’s work is a belief that children learn best through play, creativity, and movement. Her energetic and engaging style has made her a leading figure in children’s fitness and early years education, earning her recognition as both an entertainer and a changemaker
